Animal Wellness – Branding 2016

Animal Wellness 2016

Kitty Haven was established as a cat sanctuary in September 2000, and started taking in puppies in 2004 and became known as Kitty & Puppy Haven. In 2004 we broke away from our Bramley Branch and have changed our name to Kitty Shelter, so that we can put all our focus and attention on our animals in Parkwood. We are a non-profit, welfare organization and do not receive any Government funding. As such, we rely heavily on donations from the public – people who care about animals in the same way we do.
Merien Smidt, founder of Kitty Shelter, recognised an on-going need for an animal welfare organisation that focused on the health of the animals. Disease was rife in most welfare organisations, to visit them was a depressing experience, especially in those with a policy of not putting down their animals. Merien’s primary aim is to provide a healthy, safe and stress-free environment to aid the rehabilitation of the animals, as well as a beautiful and happy space, for animals and human visitors alike.

Aims and focus of the project
THE CAMPAIGN: Create an awareness campaign relating to animal welfare, you are to identify a problem in that affects animals in need.

THE SHELTE: You are required to design a product leading off from your awareness campaign. Something that improves the wellbeing and health of animals and helps towards solving your identified problem.


The objective was to give Cat-a-holicKitty Shelter a brand refresh in order to get more people to become aware of the brand, by creating a current brand identity the shelter will ultimately attract more attention online in order to bring awareness to the need for fundraising, sterilization and re-homing.


  • Logo design
  • Business stationary and forms
  • Infographics
  • Brochure
  • Postcards
  • Stickers
  • Keyrings