Animal Wellness – cataholics kitty shelter 2016

Animal Wellness 2016

Kitty Haven was established as a cat sanctuary in September 2000, and started taking in puppies in 2004 and became known as Kitty & Puppy Haven. In 2004 we broke away from our Bramley Branch and have changed our name to Kitty Shelter, so that we can put all our focus and attention on our animals in Parkwood. We are a non-profit, welfare organization and do not receive any Government funding. As such, we rely heavily on donations from the public – people who care about animals in the same way we do.
Merien Smidt, founder of Kitty Shelter, recognised an on-going need for an animal welfare organisation that focused on the health of the animals. Disease was rife in most welfare organisations, to visit them was a depressing experience, especially in those with a policy of not putting down their animals. Merien’s primary aim is to provide a healthy, safe and stress-free environment to aid the rehabilitation of the animals, as well as a beautiful and happy space, for animals and human visitors alike.

Aims and focus of the project
THE CAMPAIGN: Create an awareness campaign relating to animal welfare, you are to identify a problem in that affects animals in need.

THE SHELTE: You are required to design a product leading off from your awareness campaign. Something that improves the wellbeing and health of animals and helps towards solving your identified problem.


The objective of the group was to create a portable carrier, play pen and various types of multimedia posters. These include awareness posters, adoption day posters and cardboard carrier manuals.


The brief for the portable carriers was to create something which could be easily constructed, is durable and sustainable. We worked towards designing a carrier that is strong enough to carry an adult cat as well as spacious enough.
• The carrier has been constructed with cardboard making it a sustainable product.
• The template itself fits more than once on a 2440mm x 1220mm sheet of corrugated cardboard, which saves cardboard.
• The carrier itself is durable and strong enough to hold a cat of any size.
• The carrier can be re-used and stored away easily.
• The final design meets the requirements for the carrier and is aesthetically pleasing at the same time.

The brief for the supply carrier was initially the same as the portable carrier but the purpose of it was changed because of the size and shape of the carrier.
• The supply carrier has also been constructed with cardboard.
• More than one template can fit on a 2440 x 1220mm sheet of corrugated cardboard.
• The size of the carrier has been adapted from being a cat carrier to a supply carrier.
• The carrier is easy to store away and can be used for other kinds of supplies.

The brief for the play pen was to design something that would be used at their adoption events. The play pen will be used to hold the cats with scratch posts, litter boxes, food bowls and toys when they are at their events.
• The design itself is different and we stayed away from a typical box shape.
• The pen comes in 3 main parts which allows for easy storage and transportation.
• The pieces are light and easy to assemble.
• It would be affordable to purchase the materials required, however, the construction of a 1:1 model would be expensive as the process of folding the pen and the shape is complicated.

The brief for the graphics students was to design assembly manuals for the products and awareness posters for the adoption day which is linked to the play pen and Instagram/ Kittygram posters to create trending hashtags and awareness in general for the shelter.
• The graphics team tried to use more white space to save ink and they did the assembly manuals on A4 paper to save costs as well.
• All in all their designs and the execution has been done well and they have done it in a economically sustainable manner.