G-Central Brand Application 2017

G-Central 2017

Our responsibilities included the design & development of Greenside Central with regards to four major sections:

  • GC Participating Partner Programme Toolkit
  • Flat/2D Design Applications
  • Corporate Identity Guideline/Manual
  • Digital & Multi Media Platforms

Our Goals

  • Created a guide to introduce businesses to the brand
  • Demonstrated how the brand would be utilised and applied
  • Generated event material to involve Greenside residents
  • Formulated a specific vibe and identity

HOW WE HELPED

Our responsibilities included the design, development and functioning of all Digital & Multi Media Platforms including:

  • G Central website
  • Advertising Events Banners
  • All social media platforms, Facebook, Twitter,

WHAT WE DID

We produced:

Welcome pack to introduce Residents and Businesses to G-Central Application of the G-Central Brand and Initiative to signage and wayfinding systems but also incorporating local businesses to start using the brand as an initiative.

Application of the G-Central Brand and Initiative to a localised car wash system, using recycled materials from surrounding businesses

BRAND GUIDELINES

  • Digital document that can emailed to participating partners
  • Printable booklet that can be staple bound, spiral bound, or perfect bound
  • Attribution to the G-Central welcome pack
  • Give residents an idea of what the brand entails
  • Welcomes companies to join the initiative

ADVERTISING MATERIAL

  • Invitation and poster template that can be used for all future events
  • Posters for four events taking place in the near future
  • Turn Greenside into a popular location
  • Encourage people to attend community building events

BRAND MATERIAL

  • Brand application to Greenside
  • Branded items for events and welcome pack
  • Promotional items for residents and visitors
  • Motivation to participate in social events
  • Spreading the brand name and identity
  • Promoting Greenside and the vibe