G-Central Events, Activation and Urban Installations 2017

G-Central 2017

Worx Group is an Advertising and Promotion company situated in the heart of Greenside who are trying to actively revamp Greenside and grow awareness of businesses and events through a recognizable Brand on various media platforms to change the mind-set of existing residents but also entice new foot traffic, and business set up to this specific location. The location is centralized between Doppio Zero, Woolworths, and Mikes Bikes.

Students will be engaging with an existing Brand designed by Worx group to create a signature look and vibe and apply it to the following:
1. Further Brand applications and collateral
2. Various multimedia and social platforms,
3. Live events and activations
4. Urban installations

HOW WE HELPED

Our responsibilities included the design and development for the following:
• way finding systems,
• clean up areas for branding purposes
• urban installations
• Live events

WHAT WE DID

We produced:

  • Wayfinding systems and iconography
  • Urban installation, signage and barrier system
  • Application of Brand to Supporting Events posters, tickets and armbands