Jozi Gem JHF Social Media 2018

Johannesburg Heritage Foundation 

The Johannesburg Heritage foundation is a non-profit organisation which aims to protect our built heritage resources which are precious, non-renewable, finite and irreplaceable. Through its core activities of Tours, Research, Education, Conservation and Activism, the Johannesburg Heritage Foundation aims to protect our rich and varied heritage within Johannesburg and its associated social history, for the use and enjoyment of both current and future generations.

The aim of the project is to explore and deliver design solutions for the Johannesburg Heritage foundation. This will take the form of refining critical touch points of the brand and their public and social image.

The focus of the project is to assist and collaborate with the JHF (Johannesburg Heritage foundation) to build and improve the message to their community through the use of design.


Problem Statement: An improved social media presence was needed


The students developed a new way for the public to broaden their social media following.
They included Twitted, Instagram and YouTube as additional platforms. The students were responsible for:

  • Creating content
  • Creating Videos
  • Designing Social initiatives
  • Develop Jozi photo walks