Jozi Gem JHF Video 2018

Johannesburg Heritage Foundation 

The Johannesburg Heritage foundation is a non-profit organisation which aims to protect our built heritage resources which are precious, non-renewable, finite and irreplaceable. Through its core activities of Tours, Research, Education, Conservation and Activism, the Johannesburg Heritage Foundation aims to protect our rich and varied heritage within Johannesburg and its associated social history, for the use and enjoyment of both current and future generations.

The aim of the project is to explore and deliver design solutions for the Johannesburg Heritage foundation. This will take the form of refining critical touch points of the brand and their public and social image.

The focus of the project is to assist and collaborate with the JHF (Johannesburg Heritage foundation) to build and improve the message to their community through the use of design.


The aim of the video group was to create visuals for the Johannesburg Heritage foundation emphasising the rich architectural heritage in Johannesburg. Video one is of Northwards house which were the Foundations head offices are. Video two documents The Cosmopolitan in Maboneng which is the third oldest bar in Johannesburg and now serves as a for home to luxury lifestyle brands and a creative space.

The design problem we realized that a lot of people did not know what the Johannesburg Heritage Foundation was or what they did so we decided to solve this predicament by making to videos that would in a way, simply explain what the Foundation did for the preservation of heritage, both black and white and the extent to which they go.


The first video that we produced which featured Northwards was shot in documentary style as to hold up the aesthetic of the manor. The second one we shot was of the Hazard Gallery located inside the Cosmopolitan Building in Maboneng. For this video, we decided to film it in a fashion that would make it intriguing to potential customers especially the youth.