Jozi Gem Research and Copywriters 2017

Jozi Gem 2017

Jozi-Gem is a project that aims to source extraordinary artists in Johannesburg and uplift and empower them through creating a catalogue, a film and social media help.

The students are tasked to source street artists from the street community of artists around Johannesburg. Some of the main markets to look for quality street artists would be the Rosebank Crafters Market, William Nichol Market and the Crafters Shop below Moyo’s at Zoo Lake. You may include graffiti artists, wire sculptors, wood carvers, metal workers i.e. basically anyone who makes and sells art in and from the streets of Johannesburg.

HOW WE HELPED

Jozi-Gem is a project that aims to source extraordinary artists in Johannesburg and uplift and empower them through creating a catalogue, a film and social media help.

As a group the researchers aim was to create the questionnaire in a way that will give us insight into the artist’s life, their process, and what their needs are.

We completed the copywriting for the catalogue. For this we wrote in first person based on the quotes taken from the interviews.

Finally we helped the film group by transcribing the interviews for subtitles.

WHAT WE DID

Interviews: We got to know the artists as people, and understand their life and circumstances. The interviews enabled the film crew to get footage of the artists talking about their life, their work and dreams for the future.

Copywriting: The copywriting enabled us to sell the artists story to readers/market, in a way that will portray them as jozi-gems and their art work as extraordinary. The write ups, which are added to the catalogue are the foundation of the project because it tells their story. This services the artists as it is their voice speaking in the article and therefore perspective investors or clients will identify with the artists and hopefully evoke a relationship.