JPCCC Human Rights Song 2015

JPCCC 2015

JPCCC was started in 1944 as the Child Guidance Clinic with the focus being on assisting families with children who were presenting learning and/or emotional problems. Among the services offered were assessments and therapy for both children and parents. Due to the changing needs of South African communities, the Centre has expanded to include services to children, youth, their families and the systems which impact on them. In line with modern Child and Family Care Philosophy and the new Children's Act of South Africa, the strengthening and preservation of family life is the focus of services to communities. Early detection of, and intervention into, difficulties experienced by children and their families is vital in order to build capacity in families and communities.

The aims and focus of the project:
Through community engagement, he JPCCC aims to mitigate challenges faced by children (barriers to learning, social, emotional and behavioural developmental difficulties). The goal is to move children from a state of survival to one of optimal development. By mitigating these challenges it allows for increased opportunity as each child will be able to reach their individual potential. By supporting the development of children and the JPCCC we are able to alleviate some of their challenges.

HOW WE HELPED

We were tasked with creating a song that helps to describe the constitutional rights to children.
Our objective was to empower the children of The JPCCC with an effective tool to better memorize their constitutional rights.

Our song had to relate to the CAPS document and adhere to the standards set by the CAPS document.
We had to discuss human rights in this song in a manner that was appropriate to children.
It had to be fun and interactive while having a positive influence on the children it was designed for.

WHAT WE DID

• Very colourful and friendly design that’s inviting.
• Hands are a neutral plain colour and actions are easily understood.
• Language concerning the actions is simple and precise so that children can easily understand it even with low literacy levels.
• The actual size of the song action card is relatively small, so that it can fit into a students pocket for easy carrying.
• The colours used for the type and headlines help to distinguish the actions better.
• The repetition of the vector man helps to emphasize the brand awareness around JPCCC
• Double sided so that more content can be put into the song card.
• Colourful and child friendly so that it can be inviting towards children.
• The name of the song is relatively short so that it can be easily memorized by the children.
• The colour coding used for the chorus helps the children to better keep track of where they are in the song, thus making it easier for them to read it.
• The repetition of the vector man helps to emphasize the brand awareness around JPCCC
• The actual size of the song action card is relatively small, so that it can fit into a students pocket for easy carrying.