Kopanang Marketing 2016

Kopanang 2016

Kopanang community project is a project that has been running since 2001, to uplift the lives of women on the fringes of society. This is done through offering emotional support and a caring community, an opportunity to earn a basic living through the making embroidered products. Most of the women live in shacks, around Tsakane, a township far from any town or job opportunities, have little formal education, and are affected or infected by HIV/AIDS.
The project is currently undertaking an intensive formation and training initiative, with the aim of the project becoming managed and run by the women.

The aims and focus of the project 
This year we will focus on 3 areas, using your design skills to assist the community.
Redesign the website and the design of all marketing material.
Re-look at the physical space of the project.
create new or streamlined products.

HOW WE HELPED

Our main objective was to update Kopanang’s branding as a whole in order to make it more modern and timeless while still keeping the African feel to it. In the designs we did we also needed to make the designs sustainable so that the women would be able to produce the same outputs without our help.
- Modernise Logo and Branding
- Promotional banners for overseas and local markets
- Brochures
- Business Cards
- Product Labels
- Letter Heard
- Email Signature
- Facebook Page update
- Facebook Competitions

WHAT WE DID

The brochure and banners are both timeless and showcase the best and most popular products from Kopanang. The banners will be reusable for a lengthy period of time as long as they are protected and looked after. The banners X-bow stand is compact and light and therefore will work for overseas trips as well as local markets. The brochures show off the most important aspects of Kopanang as well as their products, therefore they can be printed as needed without any editing required.

The banner and brochure both contain the new logo which gives the designs as a whole a more professional and modern look. Modernising the brand was an important aspect as it bring Kopanang up to the same level as their competitors as far as branding.

All the designs can be edited easily by the ladies while keeping the professional look that is cohesive with all the other outputs. The business cards, labels, letter head and email can all be edited and reprinted as details change.

The Facebook competition layout as far as text and product images can be edited as the competition changes and a document will be provided with the details on how to edit and upload the competitions.