Kopanang community project is a project that has been running since 2001, to uplift the lives of women on the fringes of society. This is done through offering emotional support and a caring community, an opportunity to earn a basic living through the making embroidered products. Most of the women live in shacks, around Tsakane, a township far from any town or job opportunities, have little formal education, and are affected or infected by HIV/AIDS.
The project is currently undertaking an intensive formation and training initiative, with the aim of the project becoming managed and run by the women.
The aims and focus of the project
This year we will focus on 3 areas, using your design skills to assist the community.
Redesign the website and the design of all marketing material.
Re-look at the physical space of the project.
create new or streamlined products.
HOW WE HELPED
The outcome for this group is to Design some exciting new products that use the skills of the women, are contemporary, and acceptable to markets. These products could be sewn, embroidered or beaded.
To engage the community’s design team get their input into the design process and the development of the products, and to enhance their understanding of design process.
• New product that will attract a larger target market (local and international)
• Modern and Contemporary but still communicates the Kopanang look and feel
• Product should have an African feel
• Considered the women’s skills and have looked at how we can further show off their skills
• Enhances the women’s skills
WHAT WE DID
- The design will attract a larger target market (local and international)
- Design is very modern but still incorporates the women’s style.
- Uses bright colours, but is not too overwhelming
- Makes use of beautiful bright bold colours, balanced out by the white space around the design
- Modern and Contemporary but still communicates the Kopanang look and feel The design is able to empower the women at the Kopanang Community Trust as they have been given a new skill. ( stretch canvas
- Video tutorial of how to stretch the canvas has been provided (more ladies can learn the skill)
- Modern patterns have been provided
- Proceeds go to help people with HIV/Aids
- Ecological product (doesn’t require a lot of materials)
- The design is cost effective
- Sustainable Design