Steam 2017

The IDEA Collective team believes that the role of design and other creative activities and tools are vital to develop core life skills in all children and promote creative intelligence for South Africa and Africa at large. This will not only increase academic performance and personal development, but is the backbone of developing human capital en masse and a workforce that is better equipped to deal with future challenges confidently and efficiently, no matter their career path.
Design’s core purpose is to improve people’s lives through proactive problem solving and the creation of appropriate solutions that take cognizance of social, cultural, environmental and economic factors. The value and impact of design and innovation is invaluable across all sectors and highlights the role and necessity of design as a subject, a tool and an industry in a developing country like South Africa.
The IDEA Collective consist of a multifaceted team of design education specialists and lifetime design activists represented by Suné Stassen founder and creative director of Rock City Foundation; Professor Des Laubscher co-founder of Greenside Design Centre and board member of Ico-D (International Council of Design); Maria Thiel, principal and founder of Bridgeway High School and Irma Sargeant.
Aims and focus of the project
• Interior Designers will reimagine the classroom for the 21st century
• Graphic Designers will develop project concepts for STEAM based learning at Grade 10 Level
• Multimedia Designers will develop apps for DESIGN THINKING as a teaching aid for Secondary schooling teachers

These projects will be presented by The IDEA Collective at the STEAM symposium in Cape Town taking place in August 2017.


The aim of the project is to use Design Thinking to change the mind set of how teachers interact with the students so that the students can interact better with their projects and school work in general.

Learning is presented as, ‘solve the problem” instead of, “find the solution for’. Because Design Thinking is “solution-focused’ instead of problem-focused it will assist in bridging the gap of poor communication.

The app will be used as a tool to encourage teachers to use the Design Thinking process when they are coming up with projects for students to do.


Our Process

  • We had to establish the problems that teachers and students face in a learning environment.
  • Consider the Teacher’s needs.
  • Consider the student’s needs.


The design process comprised of integrating the design thinking steps into an app. Which was executed through:

  • Basic Wireframes
  • Sketches
  • Layouts
  • Research
  • Mindmaps


The intuitive use of colours makes the app visually engaging therefore creating a demand for teachers to want to use the app. The content is well presented and well balanced with the visuals being harmonious with the text.