JPCCC Body Maps, Posters & Badges 2015

JPCCC 2015

JPCCC was started in 1944 as the Child Guidance Clinic with the focus being on assisting families with children who were presenting learning and/or emotional problems. Among the services offered were assessments and therapy for both children and parents. Due to the changing needs of South African communities, the Centre has expanded to include services to children, youth, their families and the systems which impact on them. In line with modern Child and Family Care Philosophy and the new Children's Act of South Africa, the strengthening and preservation of family life is the focus of services to communities. Early detection of, and intervention into, difficulties experienced by children and their families is vital in order to build capacity in families and communities.

The aims and focus of the project:
Through community engagement, he JPCCC aims to mitigate challenges faced by children (barriers to learning, social, emotional and behavioural developmental difficulties). The goal is to move children from a state of survival to one of optimal development. By mitigating these challenges it allows for increased opportunity as each child will be able to reach their individual potential. By supporting the development of children and the JPCCC we are able to alleviate some of their challenges.


We were tasked to create a series of posters and body maps that educate the children of JPCCC on various issues that they may be faced with on a daily basis. These posters had to communicate the message to the children in a manner in which they would understand but could also be used as a tool for the educators or councilors. The stickers were created to be a reminder for the children on the information that is provided through the posters and body maps. All the deliverables that we have created follows the look and feel of the branding.


Posters and Body Maps:
The concept of the posters and the body maps was to educate the children of JPCCC of some of the topics and issues that they may be faced with on a daily basis. This was done by using main headings and key points so that it’s easy for the children to read and that they don’t feel overwhelmed by the information. Through the photographs that we took, we tried to use imagery that they could relate to and that was relevant to the topic. The colour palette and the icons used that was used follows the body maps. The body maps are created in A0 so that it can be placed on the wall and the children can relate to the size of the body icon.

The badges can be used as flash cards as they are reminders of the information represented on the posters and body maps. They act as a reward system for the kids to feel a sense of personal achievement. They can could be printed as stickers and placed all over JPCCC, in diaries and notebooks. The badges and/or stickers have been created closely on the body maps so that they refer to the information that is represented.