2009 – Picture This

If we can think of the universe as a vast electrical sea in which we are immersed, the currents that particularly influence our perceptions and being, can we only then come to realize how exposed we actually are. In today’s society so many people are in vulnerable and in weak positions, sadly not out of their own choice, but merely as a result of their circumstances.

It is from different and more fortunate vantage points as in the case of Greenside Design students, that we can address limitations in a community. The 10% Picture it program involves opening to the process of creativity, creativity that changes you from merely bobbing in the sea to a more functioning, more conscious, more co-operative part of our society’s ecosystem.

What was the context?
Within the Picture it program, event coordinator, sponsors, illustrators and animators, prop designers all worked timeously to plan the ‘Rocky Horror Picture Show’ art exhibition. The vision established by the group leaders for the ‘Picture It’ designs primarily focus on design in action providing memorable experiences. The flow, space and props within the gallery aim to counter assumptions that the exhibition should appear linear in presentation. It is important especially as a youth charity is involved to achieve personal engagement between exhibitors and the novice visitor. We have worked with the following outcome in mind, “Engagement’ is a process that begins with the visitor’s experiences and interest in ways that ‘Tap into’ feelings in a non-threatening way”. These principles are exemplified throughout the theme and design, interaction and art.

It is from different and more fortunate vantage points as in the case of Greenside Design students, that we can address limitations in a community. The 10% Picture it program involves opening to the process of creativity, creativity that changes you from merely bobbing in the sea to a more functioning, more conscious, more co-operative part of our society’s ecosystem.

Who was the community:
‘Picture It’ has been the priority of a dedicated group of students, for four weeks we reinvented ourselves and our life precedence. It seemed as a scramble to add value in a meaningful way; however it turned out to be so much more precious. Having become involved with the ‘Little Artists School’ it is a process of recovering a sense of integrity, possibility and abundance. Our aim is to host a celebrated art exhibition in 2010 in which all proceeds made will be donated to the ‘Little Artists School’. The school is run as a base for art and design development in lesser fortunate communities of Johannesburg.

The School provides a safe haven and an escape for so many children. Run on limited resources it is in our most critical interest as young prospective adults in the profession to aid and advance creativity in all ways possible.

What was the design problem:
The self often heads process and progress. Working in a group environment proves to inhabit its own complexities. Working as a group leader is more than command and control. It takes care not to lead from on high, where all is obsolete, but rather embracing the skills and challenges that come with individual personalities. Much of the leading role draws from improvisation and inspiration. However underdeveloped our leadership attributes seemed, it was clear that there was a greater common goal. It derived from wanting something more, more from the individuals and certainly more from ourselves. The ‘more’ we labeled as experiences and design. The group dynamics became self invented and eventually almost natural.

What was the design solution:

SPONSORSHIP

  • Business Plan for ‘Little Artisits School’
  • Fundraisers (this created awareness as well as capital towards the final exhibition)
  • Budget for event and exhibition
  • Cover page for sponsorships
  • Donations of artworks from Design Center students and various artists
  • Sponsorship from corporate companys towards ‘Little Artists Schools’ wish list
  • Detailed contact list and database

 

EVENT COORDINATION

  • Timeline of event and script
  • Entertainment
  • Food and Drink Sponsorship for event
  • Securing of a Gallery space

DESIGN

  • Logo for Picture it event
  • Logo and CI (corporate identity) for ‘Little Artists School’
  • Posters to advertise the event
  • Invitations (printed and digital)
  • Posters for fundraisers
  • Banners for event
  • Website for little artists school
  • Guerilla Marketing Campaign
  • Merchandise Design (T-shirts)

ILLUSTRATION AND ANIMATION

  • Little Artists School documentary
  • Picture It documentary
  • Flash banners towards the event
  • Various animations for exhibition purposes

PROPS

  • Space planning towards event; floor layout and design
  • Design and produce products for sale at the event
  • Art and Product curation
  • Furniture used at event
  • Storage and Transporatation